Subject Index
 

In 1998 Polaris Industries, Inc., best known as a manufacturer of snowmobiles, introduced the Victory Motorcycle, the first new American motorcycle to be introduced in 60 years. Although it was part o ...

Minneapolis, Minnesota-based Polaris Industries Inc. continued "Ride the Best," a long-standing campaign, to promote its personal watercraft (PWC) in 1998. The campaign, handled by Car ...

The Vespa motor scooter gained worldwide fame when one was ridden by actress Audrey Hepburn in the 1950s film Roman Holiday. Manufactured by Italian company Piaggio & C. SpA, the Vespa became a ...

As a symbol of brawny industrial power, no-nonsense technological prowess, and pure American individualism, it would be difficult to surpass the Harley-Davidson motorcycle. Even as flagship Americans ...

This paper covers establishments primarily engaged in manufacturing motorcycles, bicycles, and similar equipment, and parts. The paper provides a snapshot summary of the industry in the US, with addit ...

Campaign in 1998 by AMV.BBDO for Halfords: two pre-Christmas TV ads featuring mountain bikes and BMXs.

This paper is about how the planning process played a pivotal role in identifying a very different way of communicating with BMW bike riders. Direct mail to was used to communicate with existing BMW b ...

Harley-Davidson is one of the most powerful brands in the world, with well-known imagery and values. Almost anyone from any walk of life and any country knows what Harley is and what it represents. Th ...