Subject Index
 

The global e-commerce industry has been increasing in size at a steady pace for the past five years. However, in emerging markets growth has only started to accelerate more recently, and is likely to ...

Understanding the customer is one of the biggest challenges a marketer faces in his/her daily work life. A thorough understanding of the customer is the basis for a positive interaction. The starting ...

The media landscape is constantly evolving and increasing in complexity: fragmentation of traditional media and growing influence of new media means that car manufacturers are paying more attention to ...

Word of mouth (WOM) is the hot topic in marketing these days, with spending on WOM projected to hit $1.3 billion (US$) in 2008. Interest in measuring and managing word of mouth communication about bra ...

It is a truism of market research that the sociocultural identity of the consumer is carrying more and more weight in the selection of products, brands or services. This rule applies particularly to m ...

In recent years, China has surpassed Japan and the major European car markets, and rapidly become the second largest automotive market in the world. Only in the United States of America are more vehic ...

In many national economies, the automotive business plays a major role - in Germany, for instance, 10% of the working population is in some way connected to the automotive industry. In automotive reta ...

In the car manufacturing industry, boosting unit sales and market share hinges on getting end users to value the actual sales interaction and customer service. While interaction with the client during ...

Classic automotive market research today is still very technology-oriented and product-driven. This typically becomes apparent in study designs which are rather detached from reality and everyday life ...

The symbiosis of developers (business), government agencies, and consumer desires is entering a new era in the US market, bringing the consumer lifestyle to places it has never been, though possible o ...

In the car industry and when it comes to generalist brands (vs niche/high end), image is built through communication, and particularly TV advertising. In many countries, the leading brand is actually ...

This report looks at the use of celebrities in US automotive marketing, and how they are used to connect with specific audiences and to leverage consumer engagement. The examples cited include Ford's ...

This short article provides an overview of the automotive sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players in the m ...

This report looks at the growing phenomenon of product placement in the automotive industry, a technique increasingly used both alongside and in addition to traditional advertising to promote car bran ...

Andrew Seth, in one of his occasional opinion pieces for Admap, takes a brief look at the US car business and concludes that the Japanese companies have learnt the marketing lessons - and the US giant ...

This paper reports on the launch of Jaguar's C-XF concept car, a radical new design for the company that will influence its next generation of models. The paper discusses the experiential marketing ca ...

In 2003 Carlson Chevrolet Co., Inc., a Chevrolet car dealership located in Sandy, Oregon, just a few miles southeast of Portland, represented the Chevrolet-selling half of the Suburban Auto Group. On ...

Today's OEM marketers must choose among a bewildering array of marketing corridors to reach consumers, with few established 'ground rules' to guide toward the best strategic choices. This paper discus ...

This exploratory study aimed, firstly, to elicit possible components of brand relationship strength and, secondly, to develop a framework or conceptual model of brand relationship strength that draws ...

This paper addresses the challenge some automotive manufacturers face in building brand knowledge and identifies ways of overcoming this hurdle. Brand knowledge (familiarity) is frequently measured bu ...

This paper will demonstrate how a comprehensive system of different market research study approaches can be used to gain in-depth insights into the complex phenomenon of a premium automotive brand. Th ...

Automotive manufacturers are fighting to maximise their advertising efficiency in the context of an increasingly competitive market and significant pressure on market research budgets. As a result, si ...

The fast pace of today's automotive market and the many influences on consumer choice require manufacturers and dealers to understand and take actions quickly to reflect changes in consumer preference ...

This paper addresses the success story of Volvo in Germany who, by working hand-in-hand with their dealers using the global 'Customer for Life' programme, has significantly increased customer loyalty ...

To address the needs of the dynamic industry, automotive market researchers must bridge the traditional divide between qual and quant methods. This paper advocates mixed-model solutions that combine t ...

This paper explores the viability of Hispanic youth as a target market segment for the North American automotive industry, and provides an understanding of the similarities and differences between thi ...

This paper reviews the general preferences of Chinese car consumers. Using an upper-medium car pre-launch as a case study, this paper examines upper-medium car segment consumers' local tastes, helping ...

A decisive growth potential lies in emerging markets, where prospective buyers are, at present, less well known to many global car manufacturers. In emerging markets the basic socio-cultural environme ...

One of the strongest and most challenging claims of the last decade is that 'Women are business opportunity No. 1'. Focussing on the automotive industry, this claim is explored through industry knowle ...

Car rental firms provide short-term use of automobiles and light trucks to consumers and businesses.This paper provides a snapshot summary of the global industry, with additional sections on its devel ...