Subject Index
 

In 1995, the Basilica Block Party was conceived as a way to raise funds for the church and support its various philanthropic initiatives. The event, however, was dogged by mediocre talent, limited par ...

Leading up to opening night, ticket sales for the play Cuttin' Up - based around an African-American barbershop - were well below projections. The Alliance Theatre in Atlanta needed a marketing strate ...

This article argues that the way to get new audiences involved in the arts (and other 'unpopular' culture) is to start from the assumption that people are not interested. You can then find out what th ...

Most Broadway shows succeed in attracting their audience of tourists by showcasing their respective production’s size and spectacle through conventional media. Without the benefit of noteworthy stars, ...

Building a core audience for a documentary film festival amongst aficionados is one thing - but doubling the rate of ticket sales growth by reaching an audience who believes documentaries are the movi ...

The 2004 Toronto Worldwide Short Film Festival was the tenth in this series of prestigious events. The festival was sponsored by the Canadian Film Centre, a nonprofit organization based in Toronto tha ...

By the mid-2000s, computer animation was a billion-dollar business. The use of digital technology was becoming more pervasive throughout the motion picture industry, accounting for as much as half of ...

The global video industry includes outlets that rent and sell video tapes, DVDs (digital video discs), and related items to the general public. This paper provides a snapshot summary of the global ind ...

In what is commonly known as the movie industry, global firms record, publish, and disseminate motion pictures primarily to theaters and broadcasters. In addition, a strong secondary market exists in ...

This paper covers establishments primarily engaged in renting videotapes and disks to the general public for personal or household use. The paper provides a snapshot summary of the industry in the US, ...

This paper covers commercially operated theaters, commonly known as drive-ins, primarily engaged in the outdoor exhibition of motion pictures. The paper provides a snapshot summary of the industry in ...

This paper covers commercially operated theaters primarily engaged in the indoor exhibition of motion pictures. The paper provides a snapshot summary of the industry in the US, with additional section ...

This paper covers establishments primarily engaged in performing auxiliary services to motion picture distribution, such as film delivery service, film purchasing and booking agencies, and film librar ...

This paper covers establishments primarily engaged in the distribution (rental or sale) of theatrical and nontheatrical motion picture films or in the distribution of videotapes and disks, except to t ...

This paper covers establishments primarily engaged in performing services independent of motion picture production, but allied thereto. These include motion picture film processing, editing and titlin ...

This paper covers establishments primarily engaged in the production of theatrical and nontheatrical motion pictures and videotapes for exhibition or sale, including educational, industrial, and relig ...

In early 2005, Netflix's dominance of the emergent mail-in DVD rental category was in danger. Blockbuster had decided to compete directly in the same space, putting Netflix at a real disadvantage in t ...

In order to survive 2005 and return in 2006, the Full Frame Documentary Film Festival had to increase ticket sales 15%. To achieve this goal, the festival needed to broaden its appeal beyond the docum ...

The Tribeca Film Festival has quickly joined the list of world-renowned festivals. Through a focused advertising and identity program, Tribeca took on more established festivals like Sundance and Cann ...

Describes the research which helped the Columbia TriStar Marketing Group to develop the Spider Man brand around the film.

How do you grow a stagnant brand that had already attracted its 'best customers' in the market? To increase attendance, Full Frame needed to broaden its appeal beyond the documentary film aficionado t ...

Issue Two of BMRB International’s TGI Global Consumer Barometer briefly focuses on movies. Including: how the United States is the top movie-going nation; Hollywood versus local movie industries; how ...

Super Bowl advertising receives considerable media attention each year, in part, because of the large TV audience the event attracts. Since 2000, advertisers have spent an average of over $2 million t ...

This paper outlines a ground-breaking project analysing millions of records of patron data collected through the box offices of many of London’s performing arts venues which has produced valuable info ...

With fourteen live shows under its belt, Cirque du Soleil wanted to make number fifteen extraordinary. Cirque wanted to reinvent adult entertainment just as it had reinvented the circus twenty years a ...

This is a five year case showing how, despite these odds, the Canadian Film Centre’s Worldwide Short Film Festival has become a giant success. Five successive annual campaigns have steadily increased ...

In this article Adrian Ingham outlines the decline in profits of the music industry and sites illegal trading of music as a major contributor to the problem. He uses the 'Pop Idol' TV show as an examp ...

The objective of the campaign was to improve the image of this film festival by increasing advanced sales, overall attendance, sponsorship and recognition. The agency shows that sales increased, the ...

Americans love videos. Last year, consumers spent $17.4 billion on videos, renting 3 billion and buying 700 million (VSDA, 2000). Predicting video revenue is critical, because it accounts for 55 perce ...

This is a study of the world's first 'smart' exhibition where everything is controlled by the visitors who are encouraged to create big ideas for themselves. A major marketing problem was its situatio ...