Subject Index
 

When a person comes into contact with a fragrance, they experience sensations that are unique to him or her. But this is not a reason why we should not try to describe 'objectively', or as 'objectivel ...

This short article provides an overview of the food sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players in the market.

Cargill, Inc. decided at the end of the 1990s to recast its image as a staid commodities company to an innovative provider of solutions for its food industry customers. The company developed a 10-year ...

Obesity is a problem around the world but consumers in some countries are more concerned about their weight than in others. In Iran 48% of people are trying to lose weight, in India it’s 40% and in Ca ...

Sales promotion research has tended to be narrow in focus, emphasizing one particular tool (generally price discounting) and comparing the usefulness of the technique with advertising, for example. I ...

Radio advertising is full of disclaimers which are intended to give consumers information and to meet legal compliance, but little research has been carried out into their effect on purchasing. This p ...

This comprehensive research study reveals that credence qualities are often elaborated and harmonized using different signaling instruments, the choice of which reflect a company's characteristics and ...

The food industry is changing rapidly. In the US almost half of all expenditure on food is on packaged products. Worldwide, packaged foods were worth $1.4 trillion in 2004. This paper explores a numbe ...

This paper covers establishments primarily engaged in the wholesale distribution of general lines of groceries. The paper provides a snapshot summary of the industry in the US, with additional section ...

This article looks at the array of factors and influences relevant to buying food, including: how we decide where to shop and how we use the shops; changing patterns in meals and how we cook; the bala ...

This paper reports a case history where an employee loyalty measurement programme contributes to the strategic direction as well as tactical needs of Compass Group, the world’s tenth largest employer. ...

This is a story of how planning helped McDonald's talk about a very sensitive and emotional issue, the quality of their food, in a credible and engaging way. In doing so, planning navigated around two ...

In early 2003, an exclusive supply agreement between Dole and one of NZ’s major supermarket chains effectively locked Bonita out of 40% of its distribution channel. Something had to be done, and fast. ...

Argues that global branding in food may have a limited future. Discusses the reasons why global food branding is attractive: economies of scale, domestic saturation, competitive advantages, trade rela ...

Research firm Nielsen has identified 24 global food brands with sales of over $1 billion. They have a global presence, sales outside their home market of at least 5% and use the same brand name in the ...

New Zealand society has changed dramatically in the last 50 years and so has food advertising. This paper argues that some developments in advertising appear to directly counter social and economic t ...

The food market is changing. Major retailers are increasingly powerful and own brands more important; health and nutrition are important; but family mealtimes are breaking down and cooking habits are ...

The primary objective of this small company operating in the organic grocery sector was to differentiate itself from other organic companies and develop a profile that would open doors to grocery buye ...

The big issues in retailing were really six years ago when discounts came in from the continent and brought commodity prices down. That had a major impact on the big supermarkets.

No other re ...

A fictional case study based on an attempt to launch a new range of products based on organic foods. If you want real innovation you have to split it from the core business unless, of course, the core ...

Interview with Peter Brabeck, CEO of Nestlé. Discussed: Nestl'e's growth strategy and targets, communication policy, structural changes, aims for the corporate brand, product quality (all Nestlé produ ...

This paper researches whether the food processing industry influences household diet through advertising, using an advertising-augmented Rotterdam model for eleven broad food groupings spanning 1969-1 ...

Food advertising in the UK ignores why people like food and tends to treat it as a joke. This has been a convention over the past 30 years. During late or peak ad spots there is hardly ever any advert ...

The debate over genetic modification of food supplies; Monsanto's campaign; international views on the subject.

`Functional foods' (claimed to give nutritional benefits) are a growing and potentially very valuable market. But marketers need to give these brands a social (or `emotional') meaning, not just rely o ...

David Haigh, Brand Finance Ltd, argues that by the late 1990s accountants had accepted that advertising build brands. He finds the comparatively slow growth of the UK food sector, underpinned by mega- ...

A hypothetical Kraft Foods business has been using a strategic framework that classifies buyers in terms of their brand usage, loyalty and buying rate. Understanding the purchasing dynamics of three k ...

Describes how Kraft manage marketing, information and research to obtain competitive advantage. The key to competitive edge lies in appreciating the importance of timing, in all aspects of marketing, ...

1992-4 campaign to revitalise Burger King throughout English-speaking Canada (see no. 5397 for the company's success in Quebec, using similar strategy). Fast food industry was declining, and BK was he ...

Breakthrough 1992 campaign for Burger King in Quebec, which shattered Canadian sales and profit records and also world-wide records for the company. For 10 years, Burger King had faced difficulties in ...