Subject Index
 

This short article provides an overview of the business equipment sector, including a summary of recent market trends in terms of its overall media split, and the adspend of most of the major players ...

Digital technology is developing at a staggering rate, but there is a danger that it could collapse as the dotcom boom did if companies do not change their attitude to consumers. Consumer ability to u ...

In October 1998 the Xerox Corporation launched a $10 million advertising campaign in an effort to change people's perception of the Xerox brand. Although long known simply as a photocopy-machin ...

In 2002 the world's largest provider of computer products and services, International Business Machines Corp. (IBM), was relishing the comeback it had begun to experience eight years earlier. T ...

International Business Machines (IBM) Corporation was undeniably a powerful and influential presence during the early days of the computer boom. In the 1970s and early 1980s IBM dominated the com ...

The world's largest computer company, International Business Machines Corporation (IBM), was one of the first large computer companies to sell its mainframe servers with an operating syste ...

After consolidating its advertising account in 1994 from 42 advertising agencies to just one (Ogilvy & Mather), International Business Machines Corp. (IBM) resurrected its image from an ou ...

Long associated with mainframe computers, International Business Machines Corporation (IBM) struggled in the late 1980s because it was unable to deal with a world dominated by personal computers and ...

Although Electronic Data Systems (EDS), the Plano, Texas-based company founded by H. Ross Perot in 1962, was the acknowledged inventor of the information technology (IT) services industry, by the end ...

In June 2006, ITN (Independent Television News) launched a new corporate identity. As part of this global launch ITN Archive became ITN Source, the world's leading aggregator of moving image content, ...

IBM has a fundamental belief in progress, science and the improvability of the human condition. With its unique capabilities, IBM sees it as its responsibility to create opportunity and prosperity for ...

Virtual reality (VR) is a simulated version of reality wherein users feel they are "really" in whatever enviroment the VR software is programmed to replicate. Although virtual reality is commonly asso ...

A smart card is a device that contains a microprocessor chip capable of storing large amounts of memory. Smart cards resemble and are usually the same size as credit cards. They are used for an increa ...

In simple terms, radio frequency identification (RFID) technology involves the use of small radio tags that are able to communicate with a networked device known as a reader. These tags, which vary in ...

Whether protecting wireless data from interception or vouching for a Web site's authenticity, digital certificates and encryption technologies are fast becoming staples of the networked life. Howe ...

Electronic Communications Networks (ECNs) are computerized trading systems that link buyers and sellers of stocks (some have also delved into other securities and financial instruments). ECNs take the ...

Following the dot-com fallout of the early 2000s, a smaller core of key business-to-business (B2B) e-commerce players remained in such major industries as retail, automotive, chemicals, technology, in ...

Application service providers (ASPs) underwent a major shift in focus in the early 2000s. In the late 1990s, ASPs had attempted to build on the long-established paradigms of high end software rental a ...

The packaged software industry designs, develops, and publishes computer software programs for retail and wholesale distribution. Though some are marketed for specialized or technical end uses--and so ...

The information technology (IT) services industry provides the following services on a contract or fee basis: computer programming services; custom computer software design and analysis; modifications ...

Technology companies are now 'operating in one of the most fiercely competitive yet undifferentiated markets there has ever been'. Demand is growing fast, but since all companies focus on the same are ...

This campaign aimed to help Hewlett Packard sell digital technology to young artists by connecting with them and their ambitions emotionally and sympathetically. The solution was to set up a gallery, ...

Not so very long ago, viruses were mere nuisances, barely registering on the concerns of senior executives. Today, IT security is a top business priority with billions of dollars at stake. With low aw ...

Business owners think they are saving money by putting off the purchase of new computers. Dell 'Machines' demonstrated that this thinking doesn't save money at all. In fact, this thinking costs owners ...

Developing innovative applications for existing data sources and techniques is the hallmark of good research organizations. Researchers and strategists optimize their investment in data and methodolog ...

In a marketplace offering diverse choices, IBM sees its brand(s) as a way to deliver value to clients. To understand what creates an optimal brand experience, IBM asked business decision makers in six ...

This paper outlines the ways market intelligence has been used to help transform the marketing function within the IBM Corporation. Market intelligence provides the foundation for all decisions in the ...

Scott Kraft, vice president of marketing for Sun Microsystems, talks to Delwyn Swingewood about the 'Why Not?' advertising campaign, his views on global advertising and how to manage it.

This paper presents a case study wherein the authors collaborated to apply the data gathered in a large segmentation research project to the strategic planning process at Lotus Software Division of IB ...

Argues that companies operating in high-tech markets have as much need of good branding as any other consumer goods firm, although some adaptation may be needed. Without branding, having the best/most ...