Subject Index
 

In his regular look at the US media scene, Joe Mandese describes NetCosts – a company that will provide data on the ‘real’ market price-paid of network TV airtime in the USA. Starting later in 2004, N ...

The author argues that the rapid escalation in sponsorship costs is mainly due to the strong but misguided link between TV rights and sponsorship rights. He shows that only TV visibility seems to corr ...

When Peter Fiddick said in the May issue of Admap that, come autumn, we would have to return to the question of ITV's financial situation, it was to keep open the possibility that the autumn schedule ...

The effect of radio spots/radio campaigns on advertising recall, brand awareness and inclination to buy has been adequately demonstrated in numerous studies based on the most diverse of research tools ...

Increasing use of TV planning optimisers focuses more attention on the qualitative aspects of TV planning, already assuming greater importance because of a) TV fragmentation, b) increasing costs and c ...

The managing director of Procter & Gamble UK sets out an advertiser's view of what is wrong with British television. The main complaint is about price increases, resulting from increased demand set ag ...

Discusses the trend since 1982 in press display and television advertising expenditures and costs-per-thousand. As this author has pointed out before, cost increases are not caused by greedy media own ...

A discussion of TV buying and selling by barter. History and legislative background summarised, and why this makes barter attractive. Describes a research study among US TV stations to examine: whethe ...

An important brief guide from Thames Television to the costs and prospective UK audiences of local and imported programmes. There are practical reasons of cost, as well as culture, why relatively litt ...

The essence of successful commercial radio lies in local sales, so that it mainly competes with local press, including frees. It is argued that switching part of the budget from local press to local r ...

Writing good radio commercials, which are not boring or intrusive, is difficult. The trouble is that modern brands (and therefore their advertising) rely heavily on visual symbols. This tendency canno ...