Subject Index
 

This article shows how music festivals can create traps for experiential marketers, and offers guidance for exploiting these events. It is important that the brand has a good reason to be there, and t ...

This article discusses near-purchase media, point-of-sale and ambient media positioned close to point-of-sale, such as trucks carrying 48-sheet posters (Mobile Media) and advertising on cash machines ...

This article describes the ways in which ambient media, through new technology, is creating better consumer engagement at point-of-sale. Marketers can communicate with shoppers in three ways: directly ...

This article reviews current developments in ambient media. The competitive environment has multiplied and technology is rising fast (RFID, the integration of Bluetooth and infrared technology). In th ...

This introduction to November's Admap report on ambient media discusses what it is, why it has grown, and the problems attending it. As media proliferation makes it harder to get attention, advertiser ...

This paper discusses the differences and relationship between media stunts (essentially one-off actions to make people sit up and take notice) and what is known as 'ambient' or 'alternative' media (th ...

Chris O'Donnell, managing director of Destination Media Group at Kinetic, puts the case for 'destination advertising'. As people spend more and more time out of home (in malls, supermarkets, entertai ...

This paper details a total of 14 months of research, which covered 25 cities, five continents, 200 interviews with experts in marketing, media and research, and 600 interviews with consumers on the st ...

Tom Beaumont-Griffin, executive creative director at Sledge Ltd, and Andy Sutton, UK marketing director for Peugeot, describe the spring 2005 pre-launch buzz campaign for the innovative Peugeot 1007. ...

This paper outlines a new approach to investigating and understanding the impact of word-of-mouth on purchases. The methodology has confirmed the power of word-of-mouth but more importantly has identi ...

This ‘Best Practice’ paper looks at the complex and fragmented world of ambient media. After defining the subject, the author looks at ambient media’s relationship with point-of-purchase, promotions ...

In his regular posting from the USA, Joe Mandese quotes Veronis Suhler Stevenson’s ‘Communications Industry Forecast and Report 2004’ that consumers now spend more money on media than advertisers do. ...

Studies over the years have attempted to document the relationship between consumers and ambient media. An array of research methods has been brought to the task: from focus groups to questions in syn ...

In this article John Griffiths examines the phenomenon that is taking big and famous companies to a new level, with major implications for communications planning. The core idea is that product brands ...

Craig Barrack, UK country manager for Netsize, offers five rules for success in the SMS (short messaging services) market – a market in the mobile phone sector that is booming.

Kolja Wehleit, consultant for several European media agencies, outlines the cultural and practical challenges facing advertisers wanting to use outdoor media in the People’s Republic of China. He see ...

Although digital screen advertising (screen based ads in leisure centres, stores, transport, city centres etc.) currently represents a fraction of UK outdoor ad revenue, Nick Bell argues that things a ...

Describes how product placement is growing in the US in a range of channels: pop music, books, films, television.

This article traces the development of ambient media from 1995 to 2001. The author explains that ambient unites such media as washroom advertising, free postcards, cab advertising and point-of-sale. T ...

Mobile phone text messaging is the newest medium in kids' communication. this article explains why text messaging is so popular with children as a means of 'linking value' and describes two case studi ...

The author, who founded Captivate Network Inc, describes how to reach business professionals via elevator advertising. His company has installed flat-panel, high-resolution screens in over 3600 eleva ...

For all the talk about wireless advertising , their aren't many advertisers actually doing any of it. At least not yet. Yet a pervasive attitude of optimism regarding wireless advertising is infectin ...

Both `old' and `new' media spawn new offshoots. Flyposting for record labels etc.: cheap for the advertisers, not for the local councils who have to clean up afterwards. Unable to stop it, they are no ...

DVD (Digital Versatile Disc) is rapidly taking over from CD-rom as a superior product (better quality and much more content). Sales of DVD players in the UK are expected to reach 5 million by 2004. Ye ...

Introduction to a four-article feature about some of the new means of communication resulting from new technology: WAP mobile phones, DVD (Digital Versatile Disc), videoconferencing and broadband tele ...

Some new British agencies are challenging the views on media service by taking completely different and unorthodox approaches to targeting consumers as opposed to the conventional media planners who u ...

This study examines the extent to which product-placement type and exposure time explain the rate at which viewers recognise brand names affiliated with product placements in films. The results suppor ...

Ambient media have attracted considerable attention in the UK marketing and advertising trade press. This paper aims to introduce these 'non-traditional out of home' media to a wider audience, provide ...

Discusses `ambient media' (temporary and unusual placements which take people by surprise, often connected with some event). Several examples illustrate the variety of such advertising. Research sugge ...

The media department is the new creative department and the new media person must be a real ad enthusiast. Each medium including the Internet, magazines, radio, newspapers, billboards, TV and direct m ...