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Paper
1.
The Digital Cacophony: WARC's US editor highlights key issues facing marketers ahead of the Ad:Tech Chicago 08 conference
Geoffrey Precourt, WARC Online Exclusive, August 2008
In this preview report from ad:tech Chicago 2008, WARC Online's US editor Geoffrey Precourt discusses the 'digital cacophony'. This trend, identified by Christopher Vollmer, constitutes an explosion o ...

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Paper
2.
Quality insights to solve a luxury problem - marketing to affluent consumers in the digital age
Beth Uyenco, Olivier Goulet and Alex Charlton, ESOMAR, Worldwide Multi Media Measurement (WM3), Budapest, June 2008
Luxury brands rely on carefully planned and executed marketing activity to appeal to consumers' emotions, and also look to cultivate an image of exclusivity. As their customers increasingly spend time ...

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