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Case Study
1.
ZAP from Yoplait: How to stir up a fermented market
Association des Agences Conseils en Communication, French Effies, 1999
Yoplait's objective was to become the market leader in the flavoured yoghurt market. To this end in 1997 they launched Zap, a yoghurt sachet designed to make the spoon redundant in yoghurt eating. TV ...

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