Subject Index
 

Previous pageNext pagePage 1 of 1
Main Index Categories
> Marketing Intelligence (16125)
> Brands (5236)
> Y - Z (43)
> Youngscot.org (2)
-----------------------------------------
all[2]papers[0]cases[2]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search
Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF

Case Study
1.
s1jobs.com - A job well done
Mark Reid and Lisa Howlett, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2004
At a time when rival publishers in Scotland were launching portal sites (e.g. scotsman.com, icscotland, Scotland Online), SMG plc created individual specialist sites under the one brand umbrella, 's1' ...

Summary | Full Text | More Like This
Read: 19 times
Case Study
2.
Young Scot - Launching youngscot.org
Institute of Practitioners in Advertising, Shortlist, Scottish IPA Effectiveness Awards, 2003
Recognising that the launch of their new portal, 'youngscot.org', was a key turning point for the organisation, Young Scot appointed Citigate SMARTS to create a launch campaign for them. With a budget ...

Summary | Full Text | More Like This
Read: 10 times


1 Page:

































WARC Publications  |  WARC Conferences  |  About Us  |  Links  |  Contact Us  |  Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

  |    |  
Subjects
SEARCHStart searching...
Start an Advanced Searchall subjectsfind a case studyDigitalProduct CategoriesMarketingConsumersAdvertisingBrandsMediaData