Warc index
 

Previous pageNext pagePage 1 of 1
Main Index Categories
> Marketing Intelligence (17700)
> Brands (5705)
> Y - Z (47)
> Yorkshire Tourist Board (2)
-----------------------------------------
all[2]papers[0]cases[2]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Case Study
1.
Yorkshire Tourist Board - Back to basics
Mark Ellis, Graham Hawkey-Smith, Jeremy Aspinall, Justine Kwaan, Chris Robinson and Joanna Royle, Institute of Practitioners in Advertising, IPA Effectiveness Awards 2008
In the highly competitive tourism market, Yorkshire faced very obvious opposition from what were perceived as more 'glamorous' foreign destinations for consumers to take a break. Research revealed tha ...

Summary | Full Text | Creative | More Like This
Case Study
2.
Yorkshire - Britains biggest break
Martyn Lewis, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2002
2001-2 campaign for Yorkshire Tourist Board, which had a desperate need to attract late visitors after disastrous year caused by the foot and mouth crisis, and to give Yorkshire a high profile during ...

Summary | Full Text | More Like This


1          Page:Previous


































 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2010 Copyright and Database Rights owned by Warc

  |    |  
Subjects