Warc index
 

Previous pageNext pagePage 1 of 1
Main Index Categories
> Marketing Intelligence (17605)
> Brands (5785)
> Y - Z (50)
> Yorkie (2)
-----------------------------------------
all[2]papers[0]cases[2]news[0]classics[0]
Sort by:
 Date      Most read
Narrow by:
Search within results:
Start searching...
Reset search

Print  |  Email  |  Add to My Folder
My preferred format is HTML  |  Change to PDF


Case Study
1.
Yorkie - The Ultimate Feminist Brand?
Ruth Oliver, Sarah Willan and Sameer Modha, Account Planning Group - (UK), Highly Commended, Creative Planning Awards 2003
Campaign for Yorkie chocolate bar, long positioned on a `masculine' theme. New idea was to mock the `enemy' (girls as no-one would wish them to be). Strategy line: `Yorkie: it's not for girls'. The ca ...

Summary | Full Text | More Like This
User rating:
Award-winning case study
2.
Yorkie - A New Chocolate Bar
Miles Colebrook, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1980
Launch of Yorkie (1976-9), 'one of the most remarkable successes ever in the UK confectionery trade'. Rationale and development of the brand described. Initial launch in London, March 1976, rolled out ...

Summary | Full Text | More Like This


1          Page:Previous





































 home  •  subscribe  •  free trial  •  contact us  •  warc mobile  •    ©2009 Copyright and Database Rights owned by Warc

  |    |  
Subjects