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Award-winning case study
1.
Spinergy
J. Walter Thompson - Los Angeles, New York American Marketing Association, Effie Awards, 2000
In 1997 yo-yo popularity was increasing. The challenge was to launch a $10 Yomega in a traditionally $1 - $8 category. In 1998 Yomega sold eight times its original goal and gained 51% of the market.

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