Warc index

Page 1 of 1

Main Index Categories

Marketing Intelligence (17605)

Brands (5785)

Y - Z (50)

Yahoo Personals (3)

all [3]papers [0]cases [3]news [0]classics [0]

Reset search

Print | Email | Add to My Folder

My preferred format is HTML | Change to PDF

Yahoo! Inc.: Live Billboard Dating campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1849-1857

Shortly after its launch in 1994 Yahoo! Inc. became one of the Internet's top search engines. Although the company remained primarily associated with its search engine in subsequent years, it ...

Summary | Full Text | More Like This

Yahoo! Personals - Yahoo! Personals Live Billboard Dating Campaign
New York American Marketing Association, Effie Awards, 2005

For this campaign, the agency was looking for a powerful media-worthy story where online dating could be brought to life. The goals were to generate awareness, brand perception and trial. Results were ...

Summary | Full Text | More Like This

YAHOO! PERSONALS: Believe
New York American Marketing Association, Bronze Award, Effie Awards, 2004

This internet dating service was a new product being offered by Yahoo. The launch was preceded by qualitative positioning research to determine how best to win over both hearts and minds. The resear ...

Summary | Full Text | More Like This

1 Page:Previous