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Case Study
1.
Sponsor Bounceback Campaign
Daria Leder and Lisa Scott, Direct marketing Association (US), ECHO Awards, 1997
This DMA Silver ECHO award winner was created by Russ Reid Company for World Vision US World Vision is a charity that provides nutrition, health care, shelter and educational opportunities to children ...

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Case Study
2.
Hispanic Fundraising TV Spot
Gladys Miranda and Marting Lonsdale, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Russ Reid Company for World Vision US. Direct response television advertising was used to promote the sponsorship of a child overseas to the Hispanic market. Hi ...

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