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Case Study
1.
Workopolis.com - Steps up
Canadian Congress of Advertising, Bronze, Canadian Advertising Success Stories, 2006
On-line career companies derive their revenue from employers who pay to post positions on a site, and naturally enough choose the site that will deliver them the best quantity and quality of applicant ...

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Award-winning case study
2.
workopolis.com
Canadian Congress of Advertising, Canadian Advertising Success Stories, 2001, pp.1-9
Launch campaign (2000) for a new career internet site, Workopolis.com (rebranded from an earlier name), jointly owned by The Toronto Star and The Globe and Mail. Need to develop traffic fast and diffe ...

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