Subject Index
 

WestJet was founded in 1996, and a decade later was the most profitable airline in North America. As a brand, it focuses on business efficiency, employee satisfaction, and providing a superior custome ...

Canadians are accustomed to seeing a small group of big companies dominate different business sectors. This was highly evident in air travel, where Air Canada held a very strong position over the mark ...

The paper reviews a range of procedures for measuring customer satisfaction and tests which of them might be more useful to practitioners. Findings suggest that regression with dummy variables and the ...

The paper introduces a cross-population, adaptive diffusion model that can be used to forecast the diffusion of an innovation at early stages of the diffusion curve. Drawing on a range of previous wor ...