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Award-winning case study
1.
Western Union Financial Services - South Asia and Middle East (SAME) Promotion
Advertising Federation of Australia, Silver, Australian Effie Awards, 2009
Loyalty to Western Union was low, despite the size of its network and its fast and reliable service - competitors were generally of equal cost or cheaper and customers were prepared to allow extra tim

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Case Study
2.
United Kingdom Defecting Mailing to Consumers
Cindy Vega and Jane Spielberger, Direct Marketing Association - US, ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rapp Collins Worldwide for Western Union, Financial Services. In the United Kingdom, Western Union's largest money transfer agent was defecting to the competiti ...

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Case Study
3.
March Retention Mailing
Jennifer Stratis and Chris Avery, Direct Marketing Association - US, ECHO Awards, 1997
This 1997 DMA ECHO entry was created by Rapp Collins Worldwide for Western Union, Financial Services. Although Western Union commands an 83 percent share of the money market transfer market, it still ...

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Case Study
4.
June Retention Mailing
Cindy Vega and Sharon Holt, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by Rapp Collins Worldwide for Western Union. Western Union is the market leader in the money transfer category with an 85 percent share. Their main competitor, Mon ...

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