Warc index
 

This paper describes Wendy’s attempt at an image update in 2005 following the loss of their founder who had become synonymous with the brand. The ‘Do What Tastes Right’ campaign was designed to speak ...

A transcript of an interview with Don Calhoon, EVP Marketing for Wendy's International Inc. covering building and sustaining client/agency relationships and remuneration issues.

This case study seeks to demonstrate the power of long term advertising when brand building. The marketing challenge was to communicate 'value' without damaging the brand's quality characteristics. ...