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Case Study
1.
Reintroducing Advertising for Rowntree's Walnut Whips
Tony Stead, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1984
Sales of this brand had declined after price increases in 1977 and again after advertising was withdrawn in 1978. Sales stabilised in 1981, at half the 1978 level. During 1981 the chocolate countline ...

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