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Wachovia Corporation: Financial World campaign
Rebecca Stanfel, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1789-1795

On September 27, 1998, First Union Corporation debuted a commercial unlike any other in the financial services industry. In this spot the company avoided the stock images of financial services adverti ...

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2.

Wachovia Corporation: Uncommon Wisdom campaign
Mark Lane, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1789-1795

In 2001, following its merger with “First Union”, “Wachovia Corporation” was the USA’s fourth-largest bank. In 2002, Wachovia launched their “Uncommon Wisdom” campaign, conceived to raise awareness of ...

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Subjects

Walker's Crisps

Wall's Sausages

Wall's Viennetta

Walt Disney World

Walters Art Gallery, Baltimore

Warburtons Bread

Warwick Business School

Washington Mutual

Washington State Dept of Industry, Trade & Econ. Dev'mt, Tourism

Washington State Tourism

Washington's Lottery

Waste recycling

Waste Wise Schools Program

Wattie's Baked Beans

Weber Shandwick

Webster's Yorkshire Bitter

Weight Watchers

Weight Watchers N America

Weight Watchers Slimming Club

Welcome Addition Club

Welcomgroup ITC Hotels

Wella hair products

Wells Fargo Credit Sweep

Welsh Tourist Board

Wendy's Fresh Stffed Pita

West Cornwall Pasty Co.

West KeySearching technique

West Midlands Hub of Museums

West Publishing

Western Australia State Election

Western Union cash transfer

Western Union FS

Weston Moelleux Plus

Westwood Engineering Ltd

Wheat Crunchies

Whipsnade Wild Animal Park

White Pages phone directory

Whitegates Estate Agents

Whitmwn-Walker Clinic

Wild Bean Café

Williamsburg, VA

Wilson's Ultra Golf Balls

Winslow Homer Visa card

Winstar Communications

Women's education

Working Assets Long Distance

World Golf Village

World Jewish Congress

World Press Photo Exhibition

World Rally Championship

World Vision (child sponsors)

World Vision (victims of conflict)

World Vision 24-hour Famine

World Vision 30 Hour Famine

World Vision child sponsorships

World Vision Ghana water prog

World Vision US

World Wide Fund for Nature

World Wrestling Federation

Worldwide Short Film Festival

WPPT, Cincinnati

Wrangler Rugged Wear

Wunderman Cato Johnson

Wunderman Cato Johnson (HK)

Wustenrot Building Soc

WWAV Rapp Collins

WWF Save the Tiger campaign

Xerox 3030 Engineering Copier

Xerox blind reading machine

Xerox laser printers