Subject Index
 

In 1985, Visa and BBDO advertising agency launched the “It’s Everywhere You Want To Be” campaign, in an attempt to differentiate and attract customers away from competitors: AMEX and MasterCard. Promo ...

By 2003, 63% of New Zealand’s population had at least one credit card. Visa’s market domination, with 69% penetration, was under threat as MasterCard and Amex invested heavily and eroded Visa’s share ...

This 1997 DMA ECHO entry was created by Hosse & Partner, Agentur f. Marketing for Visa Austria. The objective of this direct mail campaign was to survey 173,000 infrequent Visa card users about their ...