Subject Index
 

Visa, the international payment card service provider, has been an IOC TOP sponsor since 1986 and an IPC Worldwide Partner since 2002. In 2002, the decision was taken by Visa Europe to develop a spons ...

With more than 1.3 billion cards in circulation - one for every five people on the planet - Visa is the world's largest electronic payment system. Globally, Visa is used in almost 50 billion transacti ...

By 2003, 63% of New Zealand’s population had at least one credit card. Visa’s market domination, with 69% penetration, was under threat as MasterCard and Amex invested heavily and eroded Visa’s share ...

This 1998 DMA ECHO entry was created by Frankel Direct for Visa USA. Facing an extremely competitive marketplace, one of Visa's primary challenges is to partner with merchants who are willing to displ ...

This 1998 DMA ECHO entry was created by Creative Solutions International for Royal Bank of Canada. The objective of this direct mail campaign was to acquire creditworthy customers for a Visa card. The ...

1994 campaign for Visa's Delta debit card. Advertising objectives were set based on a model of how a card holder turns into a card user. First tried in a test market, then rolled out nationally. TV su ...