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Award-winning case study
1.
Virgin Trains - Plane Relief
Integrated Marketing Communications Council Europe, Gold, IMC European Awards 2007
After a successful year in 2006, during which its punctuality rate reached 94% and its high-speed London to Manchester train service began to run every half hour, Virgin Trains was keen to take on its ...

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Read: 57 times
Award-winning case study
2.
Virgin Trains - The return of the train: how Virgin Trains became the nation's favourite transport provider
Lucy Howard, Claire Marker, David Bratt, Jack Bowley, Sally Dickerson and Steve Perry, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2006
This paper discusses the second stage (running from 2004-05) of Virgin's campaign to rekindle enthusiasm for train travel. Virgin acquired the Cross Country and West Coast networks in 1997, and the la ...

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Read: 164 times
Award-winning case study
3.
Virgin Trains - How a powerful idea fuelled the engine room of Virgin Trains revenue by changing minds and winning hearts
Ioannis Melas, Lyndsey Jenkins and Graham O'Bric, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2004
Train travel isn’t an obviously communications-sensitive market, particulary in the UK where a spate of recent crashes has left the market depressed public perceptions diminished. Not even when the op ...

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Read: 84 times


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