Subject Index
 

This paper shows Virgin Atlantic has developed into one of the major players in the airline industry. In 1993, Virgin had a network 20 times smaller than British Airways. One of the main elements of i ...

Helmed by the British entrepreneur Sir Richard Branson, Virgin Atlantic Airways Limited hoped to attract the posh jet-setters abandoned by Concorde, a line of supersonic jets owned by British Airways. ...

Since 1984 when a young entrepreneur from the music business decided to start an airline in just three months, Virgin Atlantic has been challenging the norms of the airline industry. Today the airline ...

Between 1996 and 1998 awareness that Virgin Atlantic Airways was a British airline declined from 70% to 56%. Furthermore 'top of mind' awareness that VAA flies to London was a mere 32%, trailing Brit ...

1985 campaign to promote Virgin Atlantic, based on superior service and innovation. Need to overcome prejudice against the company. Achieved the highest ever response through Teledata for an airline o ...