Subject Index
 

One of the most noteworthy surprises to emerge from the nationwide elections of November 3, 1998, was the election of Jesse "The Body" Ventura as governor of Minnesota. A former professi ...

Using data on American eBay transactions, the author investigates the economic, demographic and geographic factors affecting willingness of pay online. Variables such as the value of the transaction, ...

Using a goal theoretic approach, the authors examine how goal-related mind-sets influence consumers’ reactions to participative pricing mechanisms (e.g. auctions) relative to economically equivalent, ...

Loss aversion theory suggests that consumers respond more to losses than to gains. The authors’ work focuses on loss aversion and adequately accounting for consumer heterogeneity in response to market ...