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Case Study
1.
Valent USA Corp. Fire Ant Insecticide Test Market
Theresa St. Peter and Joe Robertson, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by McCann-Erickson for Valent USA Corp. Valent USA was launching Velocity, a new formulation of its existing product, ORTHENE. Velocity is used to kill fire ants, ...

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