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Case Study
1.
United States Tennis Association: Us Open Excitement campaign
Rayna Bailey, Encyclopedia of Major Marketing Campaigns, Gale, Volume 2, 2007, pp.1721-1724
The United States Tennis Association (USTA) was the official governing body of American tennis and the owner of the US Open, the only Grand Slam tournament held in the United States. But the USTA memb ...

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Read: 29 times
Award-winning case study
2.
Direct Response TV
Fallon McElligott NYC, New York American Marketing Association, EFFIE Awards, 2000
The United States Tennis Association is a 100-year old, non-profit organisation dedicated to promoting tennis. However with a steep decline in the number of people playing and supporting tennis the US ...

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Read: 24 times
Award-winning case study
3.
US Open Excitement
Fallon McElligott NYC, New York American Marketing Association, EFFIE Awards, 2000
In the past several years, sales of tickets for the US Open available to the general public have declined. This is attributed to a decline in support for the game of tennis itself and to the image man ...

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Read: 9 times


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