Warc index
 

The U.S. Army faces a constant struggle to achieve annual recruitment goals. Potential recruits describe current Army recruitment advertising as out of touch with their lives and irrelevant to their s

In early 2008 the unpopularity of the Iraq War had reached all-time highs and the trust factor between prospective recruits and Army recruiters was at a low. Research uncovered that prospective recrui ...

The U.S. Army's recruitment campaign has increased its investment in event programs. Because many events promote the spectacle they attend, such as NASCAR, rather than promoting the benefits of a care ...

The U.S. Army faces a constant struggle to achieve annual recruitment goals. Potential recruits describe current Army recruitment advertising as out of touch with their lives and irrelevant to their s ...