Subject Index
 

A finding from the UK IPA dataBANK of 880 case studies is that re-launches produce greater business effects than other marketing activities. So what can we learn from looking at the case studies? Firs ...

The September 11, 2001, terrorist attacks crippled the airline industry in general and UAL Corporation's United Airlines in particular, forcing the company to file for bankruptcy in 2002. Thoug ...

"Fly the Friendly Skies" had been a stalwart slogan for United Airlines since 1966, but as legions of business travelers could attest, the skies became increasingly unfriendly in the 1 ...

In the fall of 2004, United set out to launch a new low-cost carrier-a move that was critical to staving off the competitive upstarts and helping the company emerge from Chapter 11. In just six short ...

In the fall of 2004, United set out to launch a new low-cost carrier--a move that was critical to both staving off the competitive upstarts and helping the company emerge from Chapter 11. In just six ...

Campaign for United Airlines, at a time of global recession following September 11. Global strategy out of US had been directed solely at business travellers (the bulk of income) and based on the slog ...

The author describes how United Airlines monitors and tracks online banner advertising - beyond banner click-through.

This DMA Bronze ECHO award winner was created by Leo Burnett USA for United Airlines. This multi-media campaign was launched in order to encourage transcontinental flights from Los Angeles to New York ...