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Award-winning case study
1.
s1jobs.com - Leading from the front
Mark Reid and Ewan Colville, Institute of Practitioners in Advertising, Bronze, Scottish IPA Effectiveness Awards, 2005
This clear and well-written story of sustained momentum studies the recruitment website s1jobs.com. Leadership status is a powerful competitive advantage for an online recruitment site, but keeping a ...

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Case Study
2.
s1jobs.com - A job well done
Mark Reid and Lisa Howlett, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2004
At a time when rival publishers in Scotland were launching portal sites (e.g. scotsman.com, icscotland, Scotland Online), SMG plc created individual specialist sites under the one brand umbrella, 's1' ...

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