Subject Index
 

The impressive comeback of Sears, Roebuck and Co. was one of the major success stories of the 1990s. Sears was losing billions of dollars a year in the early 1990s but recovered to become one of the t ...

By the 1990s Sears, Roebuck & Co. Company, a massive retail chain selling thousands of products, was in serious trouble from the loss of market share to big-box stores such as Wal-Mart, Targe ...

The author argues that the fast changing demographics of the American population means that ethnic groups should be represented both in corporate management and targeted marketing - he uses extensive ...

This article argues that well-designed public relations activity is a vital precursor to advertising in the development of dot.com start-ups. The author uses Sears.com as an example.

This article describes how Sears, the US retailer, approaches its multicultural marketing, especially that directed at the Hispanic market. A fully integrated plan involving advertising, direct mail, ...

This article describes how Sears, Roebuck and Co turned the business around through integrated marketing. In particular it describes the retailers sponsorship of the Women's National Basketball Assoc ...

This 1998 DMA ECHO entry was created by Blau Direct Edge for Sears Credit Marketing. The objective of this direct mail campaign was to motivate full and part-time hourly Associates to ask every custom ...

This 1998 DMA ECHO entry was created by Dialogue Marketing for Sears. The objective of this telemarketing campaign was to contact an in-house list of Sears appliance purchasers on a cyclical basis to ...