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Award-winning case study
1.
Scotch-Brite High Performance Cloth: Wiping the Floor with Strategy
Phil Hayden, Advertising Federation of Australia, Bronze, Advertising Effectiveness Awards, 2002
This case charts how Scotch-Brite (from 3M) leveraged itself from its traditional ground of the kitchen sink and into dominating the fastest growing category in household cleaning. It is written by a ...

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