Warc index
 

Re-positioning campaign for Sanatogen multi-vitamins, to counter old-fashioned perceptions and take account of the market's movement away from `pick-me-up' towards a broader health-enhancement usage ( ...

Describes how the use of advertising improved sales of Sanatogen vitamins between 1976-7 and 1978-9. Previous history: brand grew from launch (1963) to 1973; then sales slumped. Research showed a numb ...