Warc index
 

This paper describes the "Feed your family for a fiver" campaign from UK supermarket chain Sainsbury's, which sought to redress high-price perceptions and grow sales during recession. Resear ...

The 'Try something new today' campaign for Sainsbury's had two primary goals: delivering an additional £2.5 billion in revenue, and helping Sainsbury's achieve a sales-led profit recovery after a peri ...

This 2005 campaign to 'Make Sainsbury's Great Again' came against a background of previous decline. The integrated approach towards solving this problem involved TV, programme sponsorship, in-store, o ...

In an effort to tackle the problems of a decline in market share and childhood obesity in a single scheme, Sainsbury's offered vouchers for schools for every £10 spent, together with an extra vou ...

This silver-winning paper shows how, since 2000, TV advertising has helped turnaround Sainsbury’s business fortunes, by delivering £1.12 billion in incremental revenue and a ROI of £27.25 for every a ...

In 2001 Tesco had 21% of the grocery retail market, a 5% lead on Sainsbury’s. A key contributing factor was that as the market had focused on value, Sainsbury’s had been left behind both in perception ...

As the world transits from offline to online, the market scenario is also changing rapidly. There are huge investments being made in the new economy, the competition is immense, and the target potenti ...

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Sainsbury Bank (United Kingdom). As a supermarket, J. Sainsbury needed to add additional services in order to compete in an increasingly c ...

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Sainsbury Bank (United Kingdom). As a supermarket, J. Sainsbury needed to add additional services in order to compete in an increasingly c ...