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Award-winning case study
1.
Safer Travel at Night - 'Know what you're getting into': how advertising was the catalyst for a sharp reduction in rape and sexual assaults by illegal minicab touts
Harry Barlow, Anni Marjoram, Suzie Shaw and Emily James, Institute of Practitioners in Advertising, Silver, IPA Effectiveness Awards, 2004
This paper demonstrates how advertising truly served to change people’s lives for the better. But the people it helped don’t even know it, because it is a campaign for crime prevention. There are an e ...

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