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1.

Homebase - How Homebase turned on the style whilst the DIY market went out of fashion
Kit Fordham, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 2006

This 2005 repositioning campaign for Homebase, the DIY retailer, sought to reverse a previous decline against B&Q by promoting the idea that Homebase provides everything you need to make a house a hom ...

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2.

Sainsbury's Homebase - You can find great advertising in the most unlikely places
Richard Huntington, Account Planning Group - (UK), Creative Planning Awards, 1995

Great DIY advertising is a contradiction in terms for most people. The sector's advertising has practically become the material of stand-up comedians - effective at generating immediate store traffic ...

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Subjects

RememberSegregation.org

S&S Opportunities

Saab 9-3 Sports Sedan

Saambou Bank mortgages

Saatchi Gallery

Sabena Airlines

Safer Travel at Night

Salesian Mission in the Amazon

Salesian Missions in Brazil

Salomon Smith Barney

Samsung Electronics

Samsung Telecoms equipment

Samuel Adams Boston Lager

San Francisco Zoo

Satellite & cable

Saturn SC Coupe

Saucony sports footware

Save Mart supermarket

Save the Children

Save the Children mine appeal

Save the Siberian Tiger

Schell's Dark beer

Schick Quattro Power

Schick Quattro TrimStyle

Schick Tracer FX razors

Schwinn bicycles, Schwinn GT bicycles

Scoop Away cat litter

Scope (cerebral palsy)

Scotch Video Cassettes

Scotland on Sunday

Scottish Amicable

Scottish anti-domestic abuse

Scottish Citylink

Scottish General Insurance

Scottish Leader

Scottish Office

Scottish Tourist Board

Scotts lawn/garden care products

Scruffs Hard Wear

Scudder, Stevens & Clark

Seafirst Bank credit card

Sears credit card

Sears Home Central

Sears Roebuck new store

Seattle Supersonics

Sebastian hair care products

Secure Horizons health

Seeds of Change

Seeing Eye Dogs Australia

Self Assessment

Sellafield Visitors Centre

Sense (deaf, blind aid)

Sense (Usher Syndrome)

Seriously Strong Cheddar

Service Merchandise

Shakers Cocktails

ShareLink Self-Select PEP

Sharp Electronic Organiser

Sheila's Wheels

Shell Agriculture oil products

Sherry Institute of Spain

Shiva remote access computing services

Shoestring Awards

Shoney's Restaurant

Shop Time home shopping

Shop Time home shopping (Bz)

ShopLink Inc. delivery service

SickKids Foundation

Signature Vacations

Silentnight Beds

Simplot & Int Fine Foods merger

Sims Snowboards

Six Dollar Burger

Six Flags Magic Mountain

Six Flags theme park

Slice, Hormel Chili, Hy-Vee

Slim-Fast Optima

Sloan-Kettering Cancer Center

Slumberdown Quilts

Small Business Gateway

Small Treasures

Snapple Beverage Corporation

Snapple beverages

Snickers Cruncher

Snickers Marathon

Social worker recruitment

social/political objectives

Society Brass Collection

Sony data storage

Sony DVD Handycam

Sony Ericsson `Walkman'

Sony Net-Share Cam

South Western Electricity Board

Southeast Express Lane

Southern Living/Nations Bank

Southern New Eng phone

Southern New Eng phone *69

Southwest Airlines `Gotta Go'

Southwestern Bell

Southwestern Bell long distance plan

Sovereign Winter Sunshine

Spaar en Pluk (credit card promotion, Belgium)

Spastics Soc/Scope

Special Blue savings account

Special Issue Stamps

Special Olympics International

Special Olympics summer game

Specialized bicycle components

Specsavers Opticians

Spectar Copolyester

Spectrum digital processing

Spreadables Butter

Sprint Caller ID service

Sprint Collegiate FONCARD

Sprint long-distance

Sprint Sense International

Sprint Worldwide

Squadron soybean herbicide

Sri Lanka Apparel

St George Bank credit card

St Joseph's Hospital of Atlanta

Stadium Australia

Stampers stamp collecting

Standard Chartered Bank

Standard Chartered Bank (Sing)

Standard Life Insurance

Stanley Steemers

Staples office furniture

Sta-Prest (Levi)

State Farm Insurance

Steelcase office furniture

Steinlager beer

Sterling Health Pediatric range

Storage Heaters

Stork Rich Blend

Stouffer's Bistro

Stowells boxed wine

Strathclyde Police

Student Liberia

Suburban Auto Group

Subway Restaurants

Subway sandwiches

Summers The Plumbers

Sun City timeshares

Sun Direct Insurance

Sun dishwasher tablets

Sun Java Workshop

Sun Trust Bank Card

Sunbeam Coffee Machine

Suncorp insurance

Sunkist oranges

Sunlight Laundry Detergent

Sunny Queen eggs

SunSoft PC Network

Sunsoft PC-NFS v. 2..0

SunSoft Visual Workshop

Sunsplash Water Park

SuperLOTTO Plus (California State Lottery)

Supermercado Moderno

Sweet's Catalog Files

Swift Net transaction system

Swinton Insurance

Swinton Taxi Division

Swiss Army Knife, Swiss Army equipment

Swivel Glide Vision vacuum cleaner

Symix Enterprise Resource Planning software

T3G (3rd generation mobile phone)

TalkAlong Cellular Service

Tandon Computers

Tanqueray Special Dry Gin

Taste of Home cookery book

TD Canada Trust

Teacher recruitment

Team New Zealand

Tektronix colour printers

Tektronix Profile disc recorder

TeleChoice cable TV

Telecom Argentina toll-free calls

Telecom code & number change

Telecom Eireann telemarketing

Telecom New Zealand

Telefonica 900 toll-free numbers

Telefonica de Espana

Telefonica de Espana, SA

Telefonica Super 15

Telenor Direkte telephone

Telestra Visa Card

Telluride Film Festival

Telstra Call Return

Temptations Cat Treats

Tennent Caledonian Breweries

Tennent's Gold Bier

Tennent's Pilsner

Tentalight low calorie food

Terminix pest control services

Terminix termite treatment

Terry's Chocolate Orange

Tesco Baby Catalogue

Tesco home delivery

Tetley Green Tea

Texas Department of Economic Development

Texas Instruments

The Advertising Council

The Associates FS

The Bank of New York

The Carter Center, Inc.

The Chess Team marketing

The Civil War Trust

The Dyslexia Institute

The Famous Grouse

The Feel Good Drinks Co.

The Firm exercise video

The Grinch (Christmas show)

The Independent Directory (Ire)

The Learning Channel

The Merchants Group

The Mint Museum of Art

The Number 118 118

The Observatory Hotel

The Olympic Games

The Open University

The Sled Dogs Company

The Stock Market Photo Agency

The Weather Channel (TWC)

The Weather Network

theatrical entertainments, plays

Thomas Cook Direct

Thomas Cook Direct skiing

Thomas Cook holidays, SA

Thomasville Furniture

Time For Kids classroom news

Time-Life Music

Timezone birthday parties

Titan Industries (India)

Tjaereborg Rejser

Tobacco Control Campaign

Tobacco Use Prevention and Control Programme

Tolly's Original

Tommy Hilfiger shirts

Tommy's the Baby Charity

Tony Stone Images

Tooheys Extra Dry

Touche Remnant: Unit Trusts

Tourism California

Tourism Ireland

Tourism New Brunswick

Tourism New Zealand

Tourism Newfoundland & Labrador

Tourism North Carolina

Tourism Queensland

Tourism Toronto

Tourism Vancouver

Tourism Victoria

Tourism Virginia

Tower of London

Toyota Highlander

Toyota Land Cruiser

Toyota X-treme Incentive Prog

Train timetable

Trans World Airlines

Translink Metro

Transnational credit card

TranSouth holiday loans

Transport for London

Travel & Leisure Golf magazine

Tribeca Film Festival

Trident (Metropolitan Police)

Trilobite vacuum cleaner

Triumph Dolomite

TruGreen ChemLawn

TUI Package Holidays

Turkish Delight

Turner Broadcasting Sysytem (TBS)

Turner Classic Movies (TCM)

TV Licence Evasion

TV subscriptions

TWA Ambassador Class

industry sectors

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