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Case Study
1.
For Women Only: What to Do When Hair Gets Thinner
Sid Liebenson and Steve Bradford, Direct marketing Association (US), ECHO Awards, 1996
This 1996 DMA ECHO entry was created by DraftDirect Worldwide for Pharmacia & Upjohn. Infomercials were used to promote Rogaine Topical Solution, a prescription medicine used to treat hair loss in men ...

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