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Case Study
1.
For Women Only: What to Do When Hair Gets Thinner
Sid Liebenson and Steve Bradford, Direct Marketing Association - US, ECHO Awards, 1996
This 1996 DMA ECHO entry was created by DraftDirect Worldwide for Pharmacia & Upjohn. Infomercials were used to promote Rogaine Topical Solution, a prescription medicine used to treat hair loss in men ...

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