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Case Study
1.
Retin-A Wrinkle Free Campaign
Hazel Sering and Ichay M. Bulaong, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by FirstDirect for Janssen Pharmaceutica (Philippines). Although Janssen experienced a good acquisition rate for its Retin-A anti-wrinkle product, only 24 % of use ...

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