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Case Study
1.
Residenzia Kranichstein
Ulrich Thalheim and Rolf-Dieter Holzel, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by OgilvyOne Worldwide for Colonia Versicherungs (Germany). The objective of this direct mail campaign was to generate leads for Colonia's new high-priced product, ...

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