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Case Study
1.
Renault Megane/Scenic 'Long Weekend' Door Drop
Jonathan Wignall and Mina Lad, Direct Marketing Association - US, ECHO Awards, 1998
This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). Renault had a new type of range concept to communicate, plus a new concept of car within the range.

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