Subject Index
 

This 1998 DMA ECHO entry was created by Dimension for Renault Espana. Although the Renault Espace was the pioneer in Spain in the people carrier segment, growing competition overwhelmed its market sha ...

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). The objectives of this multimedia campaign were to launch the Renault Espace and convince owners that the car had been impro ...

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). In the UK, the fleet sector represented a finite market, with only 24,000 companies with over 25 vehicles.

This 1998 DMA ECHO entry was created by WWAV Rapp Collins for Renault (UK). The objectives of this direct mail campaign were to launch the Renault Espace and convince owners that the car had been impr ...

This 1996 DMA ECHO entry was created by WWAV Rapp Collins for Renault, both located in England. The campaign used direct mail to promote the Renault Espace Range, a multi-purpose vehicle (MPV), to exi ...