Warc index
 

This 1998 paper shows how model advertising for the (two-three-year-old) Clio in 1991-93 helped regenerate the (100-year-old) Renault marque. This is a remarkable reversal of the standard marque-model ...

The Renault Clio launched into the worst UK car market for many years in 1991, as new car sales had declined 20 per cent. To complicate matters, the launch had three goals: unveil the model, establish ...