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Case Study
1.
Red Wing Shoe Company 'Shoe-bilee' A Celebration of Generations
Beverly Markis, Direct Marketing Association - US, ECHO Awards, 1996
This DMA ECHO entry was created by Carlson Marketing Group for Red Wing Shoe Company. To mark its 19th anniversary, the Red Wing Shoe Company staged a five-day 'shoe-bilee' convention and celebration ...

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