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Award-winning case study
1.
DfEE / COI - Reading and Literacy
Charlie Snow, Account Planning Group - (UK), Gold & Grand Prix, Creative Planning Awards, 1999
Campaign in 1999 by DMB&B for the DfEE Reading & Literacy Campaign. Objective: to encourage parents to help their children learn to read. Need was to give more confidence, especially to fathers. Strat ...

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