Subject Index

Page 1 of 1

Main Index Categories

Marketing Intelligence (16346)

Brands (5309)

Q - R (235)

Radio Rentals (2)

all [2]papers [0]cases [2]news [0]classics [0]

Print | Email | Add to My Folder

My preferred format is HTML | Change to PDF

1.

Radio Rentals and White Goods - A Marriage Made in Heaven
Mark Thompson, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1994

Decline in core market for rented TV and VCRs suggested that adding a renting facility for white goods would help stem the decline. Started in 1989 with advertising support (TV). Change in campaign fr ...

Summary | Full Text | More Like This
Read: 7 times

2.

'I wonder why they're called Radio Rentals?'
Charles Wigley, Institute of Practitioners in Advertising, IPA Effectiveness Awards, 1990

1989 campaign for Radio Rentals, at a time when rental market for TVs and videos was in severe decline. Product range expanded to include white goods etc. 2 TV commercials created, one for washing mac ...

Summary | Full Text | More Like This
Read: 4 times

1 Page:

Shows all papers, cases, news and classics matching your search

Shows all papers matching your search

Shows all case studies matching your search

Shows all WARC News stories matching your search

Shows all classic papers matching your search – these are key, timeless reads

WARC Publications | WARC Conferences | About Us | Links | Contact Us | Terms & Conditions
© 2008 Copyright and Database Rights owned by WARC

Login | Subscribe | Free Trial

Home
Site Map
News
My WARC
My Folder (empty)

Subjects

Q.talk Internet Protocol service

Quebec 'Buckle up'

Racal Electronics

RACE automobile club

Radion Automatic

RAF Recruitment

Rainbow evaporated milk

Rank Hovis McDougall Foods

Rapala fishing equipment

Rape Crisis Service

Rapp Collins Worldwide

Rapp Collins Worldwide / Dallas

Raptor herbicide

Raytheon Electronic Systems

Raytheon Engineers

Raytheon Premier 1

RBS Doctor's Surgery Loan

Reactine Antihistamine

Reading & Literacy Campaign

Real McCoy Crisps

Red Dot Sales Event

Red Man Chewing Tobacco

Red Wing Shoe Company

Reese's candy bars

Reid Kerr Enterprises

Reliant Metrocabs

Religion in American Life

Remington Industrial `cannon'

Remington Master Blaster

Renault Grand Espace

Renault Megane Hatchback

Renault Megane Scenic

Renault Safrane

Residezia rental payment

responsibletravel.com

Retin-A anti-wrinkle

Reverse the Curse ice cream

Rexona (deodorant)

Rhone-Poulenc PREP Cotton

Richmond Savings

Rich-SeaPack Corp

Rimmel Cosmetics

Risograph duplicator

Riven computer game

RNID Provision of Hearing Aids

Robinsons Soft Drinks

Rockwood's Employment

Rogaine Topical Solution

Rolaids antacid tablets

Rolls Royce Privatisation

Roska `Hot Shop'

Round Table Pizza

Roundup Weedkiller

Rowenta Electrical Appliances

Rowntrees Fruit Pastilles

Rowntree's Fruit-Pastil Lolly

Royal Bank of Canada, RBC

Royal Bank of Scotland

Royal Bank of Scotland Surgery Loan

Royal Canadian Mint

Royal Caribbean International

Royal College of Nursing

Royal Insurance Life & Pensions

Royal Mail Business Economy

Royal Mail Freepost NAME

Royal New Zealand Foundation for the blind

Royal Ontario Museum

Royal Star & Garter Home

Royal Worcester bone china

Rozerem sleep aid

Ruben Berta Foundation

Rugby League Winfield Cup

Ryder Dedicated Logistics