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Award-winning case study
1.
Quebec 'Buckle up'
L Meunier, P Mercier, R Leclerc, P Arsenault and P Théberge, Canadian Congress of Advertising, Canadian Advertising Success Stories, 1993
Campaigns in 1987 and 1990 to increase seat-belt use in Quebec. Previous rate had not exceeded 67.7%, after 10 years during which it was mandatory. Campaign objective was to increase this to 80%. The ...

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