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Case Study
1.
PepsiCo, Inc.: Quaker-Warms You, Heart And Soul campaign
Judson Knight, Encyclopedia of Major Marketing Campaigns, Volume 2, 2007, pp.1267-1305
Despite increasing consumer skepticism, Quaker Oats, prior to its takeover by Pepsi-Co, ran the advertisement campaign ‘Warms you, Heart and Soul’. It looks at the role of the product in relation to m ...

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