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Award-winning case study
1.
Scottish Executive - Life after death: the difficult business of signing people up to organ donation
Giles Moffatt, Dr Stephen Tagg and Gillian Govan, Institute of Practitioners in Advertising, Best Small Budget & Gold, IPA Effectiveness Awards, 2007
This Gold Award-winning paper discusses the two-year campaign by the Scottish Executive to persuade people to sign up to the Organ Donor register. Gaining PR was a major objective given the campaign's ...

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