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Paper
1.
Consistency and communication are the keys to success in global marketing
Julie Gibbs, The Advertiser, June 2003
The author, VP Advertising for Oracle, describes how Oracle manages its global marketing and advertising.

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Read: 54 times
Case Study
2.
Oracle: 'Raising the IT debate from basement to boardroom'
Janet Kiddle, Account Planning Group (UK), Creative Planning Awards, 1993
The Oracle software company issued a brief for a campaign to raise awareness among company board members and local authorities and that would reposition it as a strategic business partner. The researc ...

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Read: 6 times


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